Overview · Performance Snapshot
Clean water for every home, profitably acquired.
Live performance across Google Ads and Meta Ads, cross-referenced with closed-deal data from sales. The numbers that decide where next month's budget goes.
Reporting Period
No syncs yet · syncs hourly
Marketing Health Score
16/100
Critical
Marketing is underperforming. Pause weak campaigns, rethink strategy.
How it's calculated
Return on Ad Spend40%
1.17x23
Conversion Rate30%
0.15%15
Cost Per Acquisition30%
$26859
ROAS: revenue ÷ spend. Conv. rate: deals ÷ clicks. CPA: spend ÷ deals, scored vs avg deal size.
Total Spend
$24,165
live
Leads
289
live · from ad platforms
Cost Per Lead
$84
live
Return on Ad Spend
1.17x
live
Impressions
324.2K
Clicks
6,103
CTR
1.88%
Lead Rate
4.74%
clicks → leads
Closed Deals
9
Cost / Acquisition
$2,685
per closed deal
Revenue
$28,358
Cash Collected
$21,361
Daily Spend — Google + Meta
Daily Average
$537
Total Spend
$24,165
Revenue Generated
$28,358
Platform Split
Spend Allocation21%
Google
$5,181
Clicks1.1K
Conv.8
CPC$5
Meta
$18,984
Clicks5K
Conv.281
CPC$4
Top Campaigns
By ROAS · 7 totalCampaign
Spend
Conv.
Closes
ROAS
ADM - ABO - Leads - Instant Form
120244510846000422 · paused
$18,378
281
8
1.3x
→
ADM - NWS - Partner Ads - CBO
120249267412130422 · active
$607
0
0
0.0x
→
Campaign #1
23800410942 · paused
$925
0
0
0.0x
→
NWS | FL | SPB-N.Broward | Search | Typeform
23874078880 · learning
$556
0
0
0.0x
→
NWS | TX | Katy-Cypress | Search | Typeform
23864389620 · learning
$650
0
0
0.0x
→
NWS | TX | Katy-Cypress | Search | Lead-Form
23843313835 · active
$1,471
8
0
0.0x
→
NWS | FL | SPB-N.Broward | Search | Lead-Form
23833491300 · active
$1,580
0
0
0.0x
→
Spend by State
Derived from campaign namesLessMoreMax $19,909
—
TX
— · —82.4%
$19,909
Google$925
Meta$18,984
Leads281
CPL$71
CPC$3
Campaigns3
FL · Florida8.8%
$2,136
Google$2,136
Meta$0
Leads0
CPL—
CPC$17
Campaigns2
TX · Texas8.8%
$2,121
Google$2,121
Meta$0
Leads8
CPL$265
CPC$21
Campaigns2