Overview · Performance Snapshot
Clean water for every home, profitably acquired.
Live performance across Google Ads and Meta Ads, cross-referenced with closed-deal data from sales. The numbers that decide where next month's budget goes.
Reporting Period
No syncs yet · syncs hourly
Marketing Health Score
9/100
Critical
Marketing is underperforming. Pause weak campaigns, rethink strategy.
How it's calculated
Return on Ad Spend40%
0.77x15
Conversion Rate30%
0.10%10
Cost Per Acquisition30%
$41090
ROAS: revenue ÷ spend. Conv. rate: deals ÷ clicks. CPA: spend ÷ deals, scored vs avg deal size.
Total Spend
$36,983
live
Leads
315
live · from ad platforms
Cost Per Lead
$117
live
Return on Ad Spend
0.77x
live
Impressions
412.8K
Clicks
9,216
CTR
2.23%
Lead Rate
3.42%
clicks → leads
Closed Deals
9
Cost / Acquisition
$4,109
per closed deal
Revenue
$28,358
Cash Collected
$25,508
Daily Spend — Google + Meta
Daily Average
$536
Total Spend
$36,983
Revenue Generated
$28,358
Platform Split
Spend Allocation37%
Google
$13,502
Clicks1.4K
Conv.32
CPC$10
Meta
$23,480
Clicks7.8K
Conv.283
CPC$3
Top Campaigns
By ROAS · 7 totalCampaign
Spend
Conv.
Closes
ROAS
ADM - ABO - Leads - Instant Form
120244510846000422 · paused
$18,378
281
8
1.3x
→
ADM - NWS - Partner Ads - CBO
120249267412130422 · paused
$5,103
2
0
0.0x
→
Campaign #1
23800410942 · paused
$925
0
0
0.0x
→
NWS | FL | SPB-N.Broward | Search | Typeform
23874078880 · learning
$556
0
0
0.0x
→
NWS | TX | Katy-Cypress | Search | Typeform
23864389620 · learning
$650
0
0
0.0x
→
NWS | TX | Katy-Cypress | Search | Lead-Form
23843313835 · active
$5,703
16
0
0.0x
→
NWS | FL | SPB-N.Broward | Search | Lead-Form
23833491300 · active
$5,669
16
0
0.0x
→
Spend by State
Derived from campaign namesLessMoreMax $24,405
—
FL
— · —66.0%
$24,405
Google$925
Meta$23,480
Leads283
CPL$86
CPC$3
Campaigns3
TX · Texas17.2%
$6,353
Google$6,353
Meta$0
Leads16
CPL$397
CPC$25
Campaigns2
FL · Florida16.8%
$6,225
Google$6,225
Meta$0
Leads16
CPL$389
CPC$20
Campaigns2